Fox is launching a brand new country music awards show called "American Country Awards". It'll air from Las Vegas on December 6th.
(--That's less than a month after this year's CMA Awards, which is going down November 10th on ABC.)
--But how will this show be different than the CMAs, ACMs or CMTs? Well, the new show, the ACAs if you will, believe their hook is that fan voting will decide ALL of the winners . . . not just a handful of them, as in some of the other shows.
--But can the market sustain FOUR country music awards shows every year? According to "The Hollywood Reporter", there's been an increase in numbers for awards shows.
--Last year's CMAs pulled in 16.8 million viewers and was its most-watched show in four years. And the biggest awards show of them all, the Grammys, had seven million MORE viewers this year than last.
--It's pretty clear that Fox is betting their fan-voted hook will bring in the younger demographic everyone covets because they're the ones who do the majority of voting on these shows.
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